Your Privacy

Dailymotion Advertising sets trackers on your device, either directly or via its service providers, to analyze user behavior on this website and further promote our advertising offer to you, including when you are on third-party websites after having visited ours. By clicking the “Accept all” button, you consent to the use of non-essential cookies, our processing of personal data collected by us and its share with Dailymotion group companies. By clicking the “Continue Without Accepting” button, your consent will not be collected. Refusing to consent does not prevent you from accessing this website. You can review or change your preferences via the “Personalize” button or, at any time, on the “Consent Management” link of Dailymotion Advertising website.

Learn more about our Privacy Policy

Your Privacy Settings

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We use essential cookies which are necessary for the operation of Dailymotion Advertising website and help protect you against security risks as well as analyze the basic use of our website. These cookies allow our service to operate properly and do not require your consent.

Additionally, we use non-essential cookies to better understand your use of our website and services in order to improve and develop them. We may further promote Dailymotion Advertising’s services to you, including when you are no longer on our website, for example, when you are on third party websites, such as LinkedIn. The non-essential cookies we use may be either developed by us or by our service providers. The use of non-essential cookies is subject to your consent.

You can, at any time, personalize and manage which non-essential cookies go to your browser. Your consent preferences only apply to the browser and device you are currently using. You can see the list of cookies used by Dailymotion Advertising including the cookies used on this website for audience measurement and personalized advertising purposes by accessing our “Cookie Policy” Page.

We may share the collected data with other companies belonging to the Dailymotion group. Note that all of the Dailymotion group companies participate in the operation of the Dailymotion Service. For that reason, the share of your data with these affiliates relies on compelling legitimate interest.

Essentials

Audience Measurement

(Consent Exempted)

Personalized Advertising Purpose

Attention Program

The Art
of Attention

Give your ad the attention it deserves.

Screenshot

We strategize on different aspects of attention throughout all stages of your campaign.

1,5x

More Attention than Youtube Skippable Ads

2x

More Attention than TikTok, Instagram, & Facebook

3x

More Attention than Outstream video ads

1. Attention
Planning

Video Creative
Testing

Through Spotlight Tests, we analyze real visual attention beyond conventional metrics, targeting areas that hold the audience’s attention and guiding you to select the most effective ad format for an optimal audience engagement.

powered by

2. Attention
Optimization

Deliver your campaigns on inventories that score high on attention, optimized dynamically and in real-time.

Attention
Marketplace

XPLN provide an Attention Score for advertisers to gauge campaign performance. Leveraging this data, we optimize our ecosystem to boost attention with an average increase of 20%.

Large Player

Top of the Page

Sound On

Ad Clutter

Content Category

3. Attention
Measurement

Get advanced reports and recommendations to evaluate the success of your campaign in generating attention.

Attention
Brand Lift
Studies

We assess campaign impact by comparing exposed and non-exposed groups, measuring memorability, attribution, ad perception, clarity, and purchase intent.

Dailymotion excels in essential metrics for gauging campaign attention

1

Ad Recall
(+17% in average)

2

Ad Clarity
(+18% in average)

3

Brand Attribution
(+25% in average)

4

Format Perception
(+22% in average)

5

Purchase Intent
(+25% in average)

Success Stories

Attention-Grabbing Campaigns

Success Stories

Automobile

Dacia drives full-funnel engagement with an attention-focused digital campaign

FMCG

Savencia elevates brand awareness for St Môret cheese with an attention-focused strategy

Automobile

Hyundai drives brand clarity, attention, and purchase intent