Attention Program

The Art
of Attention

Give your ad the attention it deserves.
Screenshot

We strategize on different aspects of attention throughout all stages of your campaign.

1,5x

More Attention than Youtube Skippable Ads

2x

More Attention than TikTok, Instagram, & Facebook

3x

More Attention than Outstream video ads

1. Attention
Planning

Video Creative
Testing

Through Spotlight Tests, we analyze real visual attention beyond conventional metrics, targeting areas that hold the audience’s attention and guiding you to select the most effective ad format for an optimal audience engagement.

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2. Attention
Optimization

Deliver your campaigns on inventories that score high on attention, optimized dynamically and in real-time.

Attention
Marketplace

XPLN provide an Attention Score for advertisers to gauge campaign performance. Leveraging this data, we optimize our ecosystem to boost attention with an average increase of 20%.

Large Player
Top of the Page
Sound On
Ad Clutter
Content Category

3. Attention
Measurement

Get advanced reports and recommendations to evaluate the success of your campaign in generating attention.

Attention
Brand Lift
Studies

We assess campaign impact by comparing exposed and non-exposed groups, measuring memorability, attribution, ad perception, clarity, and purchase intent.

 
Dailymotion excels in essential metrics for gauging campaign attention

1

Ad Recall
(+17% in average)

2

Ad Clarity
(+18% in average)

3

Brand Attribution
(+25% in average)

4

Ad Format Perception
(+22% in average)

5

Purchase Intent
(+13% in average)

Success Stories

Attention-Grabbing Campaigns

Automobile

Dacia drives full-funnel engagement with an attention-focused digital campaign

FMCG

Savencia elevates brand awareness for St Môret cheese with an attention-focused strategy

Automobile

Hyundai drives brand clarity, attention, and purchase intent