Dailymotion Advertising Wins Media AdTech Pure Player Platform 2025

Dailymotion Advertising has been recognized as the Media AdTech Pure Player Platform 2025 by The Media Leader, a leading French advertising trade publication. This award, judged by a panel of media agencies and advertisers, reflects our commitment to delivering innovative, high-performance solutions that help brands and agencies navigate an increasingly complex digital landscape.

An Award that Recognizes Innovation and Performance

This distinction highlights our position as an independent and global video platform, offering advertisers a reliable alternative to major industry players. In a fast-evolving ecosystem, agility and innovation are key to driving advertising success. Our mission is to provide agencies with scalable, AI-powered solutions that optimize campaign performance across all screens, including CTV, mobile, and desktop.

Empowering Advertisers with AI, Targeting, and Creative Impact

At Dailymotion Advertising, we work closely with media agencies to understand their needs, anticipate market trends, and develop tailored solutions that maximize campaign impact.

Our innovative tools leverage AI and machine learning to enhance every stage of the advertising process:

• Maximizing Impact with the Attention Program – Attention is more than a metric; it’s a strategy. From Planning with Lumen to optimization via Xpln.ai and impact measurement with Happydemics, our tools ensure attention translates into measurable brand outcomes.
• Predictive Targeting – We use machine learning to refine audience personas, delivering precise and impactful campaigns.
• Creative Studio – High-impact ad formats are designed in-house to engage audiences and elevate brand visibility.
• Measuring & Optimizing Performance – We provide advanced performance analytics, including Brand Lift Surveys, attention measurement, and post-campaign reports, enabling advertisers to track effectiveness and fine-tune future strategies.

Looking Ahead: A Vision for 2025 and Beyond

As we move into 2025, the advertising industry continues to evolve at a rapid pace, requiring more flexible, data-driven, and AI-powered solutions. Our ambition is to further enhance our technology, strengthen collaborations with agencies, and continue building a trusted, independent alternative for advertisers in an increasingly complex media ecosystem.

This award is a recognition of our vision, expertise, and innovation-driven approach—and we remain focused on shaping the future of video advertising through technology, performance, and creativity.

Adding This to Our Growing List of Stunning 2024 Awards: