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Dailymotion integrates Unify, expanding the media group’s video monetization opportunities

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Publication 10 June 2024

Dailymotion, key player in the Ad Tech market, announces the signing of a strategic partnership with Unify (Au Féminin, Marmiton, Doctissimo, Fraîches, Gamekult, Beauté Test, Les Numériques, ZDNet, MyLittleParis…). Unify thus extends its catalog to the platform dailymotion.com (web and native application) and benefits from additional revenue, notably through the integration of the Dailymotion Player on its various media sites.

The Unify group joins the Dailymotion ecosystem, the leading French Player audience in 2021¹, with more than 2000 professional Publishers as partners. By integrating the Dailymotion Player on its sites, Unify benefits from a high-performance and customizable technology, as well as an integrated monetization solution allowing the group to increase its advertising revenue.

Nicolas Capuron, Deputy General Manager of Unify Publishers, explains: “This partnership with Dailymotion is part of a strategic axis to develop the video inventory of Unify’s publishers. This alliance offers advertisers new opportunities to associate their brand with the premium context of our leading sites in the fields of food, lifestyle, health, and new technologies.”

Dailymotion Advertising strengthens its advertiser offer with Unify

Present in France and internationally, Unify brings together the digital activities of the TF1 Group (excluding OTT and replay). With a coverage rate of 73% of 25-49 year olds in France, the group fits into Dailymotion’s strategy of offering a quality content experience every day to Internet users who seek to discover the world from all angles.

Unify thus enhances the Dailymotion Advertising video catalog with lifestyle content, creating an ideal context for advertisers who wish to communicate effectively with their target audiences while respecting their brand values.

“Dailymotion is currently the video Player for nearly 90% of media sites in France,” explains Stéphane Godin, Chief Content Officer at Dailymotion. “By integrating Unify, we complete our network of publishers to offer our users and partner advertisers a richer and more diverse catalog.”