Criteo partners with Dailymotion to monetize display and video ad inventory

On March 31, 2022, Criteo announced a groundbreaking partnership with Dailymotion Advertising, enabling the integration of header bidding technology into the video platform’s inventory. This international operation (France, United States, Spain, Italy, United Kingdom) makes it possible to monetize display and native ads through Criteo Direct Bidder.

This specific solution, owned by Criteo, provides publishers with a direct buying method connected to over 22,000 advertisers. The main idea behind the creation of Criteo Direct Bidder is to return the full value of a publisher’s inventory while ensuring comprehensive and high-quality tracking.

Video advertising, soon to be an essential part of the customer journey

According to a survey conducted by Criteo in December 2021, video remains the most suitable content for buyers in a complex customer journey. The survey results indicate that video prompts over half of prospects to be interested in a product/service featured in an ad. 52% will visit the associated website, while 45% will purchase the product.

“Criteo Direct Bidder allows us to efficiently optimize the monetization of our inventory, as well as that of our partner publishers,” announces Bichoï Bastha, Chief Business and Revenue Officer at Dailymotion. “I am delighted to have Dailymotion among the premium platforms connected to Criteo in France,” says Nathalie Bellaiche, Regional Director of Criteo Publisher Partnerships Southern Europe & MEA. “This partnership with Dailymotion enables us to offer even more high-quality inventory and optimize revenue for the leading video platform in France.”