Engagement Trackers: Unlocking True Audience Engagement in Video Advertising

In today’s attention economy, simply knowing how many people watched your ad is no longer enough.
Advertisers are asking a new question:
How do we measure the true impact of creativity?

Traditional KPIs like CTR and VTR provide only a partial view. They tell you if someone clicked or completed a video, but not why they engaged or what captured their attention.

At Dailymotion Advertising’s Studio, we believe the future of performance lies in behavioral signals: the touches, swipes, rollovers, and time spent that reveal real audience intent.
This is why we created Engagement Trackers, turning micro‑interactions into actionable insights that transform how brands connect with their audiences.

“Dailymotion Studio merges human creativity with neuroscience-powered insights, historical ad engagement data, and cutting-edge creative technologies. This synergy allows us to craft video ad experiences that are not only visually stunning but also optimized for maximum interaction and engagement.”
— Luis Ryder, Head of Dailymotion Creative Studio

Why Traditional KPIs Fall Short

For years, VTR (View-Through Rate) and CTR (Click-Through Rate) were the industry’s standard metrics.
But in an era of multi-screen usage and interactive formats, these metrics no longer tell the full story:

• VTR shows completions but not attention.
• CTR measures clicks but ignores curiosity or micro‑interactions.
• Completion rates don’t reveal intent, your ad could be playing in the background.

As the industry shifts toward attention-driven measurement, advertisers need granular, actionable metrics that capture real engagement.

What Are Engagement Trackers?

Engagement Trackers are a breakthrough solution embedded in our interactive ad creatives.
They capture micro‑interactions that go far beyond the click:

• Touches – Tapping hotspots or product selectors
• Swipes – Navigating carousels or interactive panels
• Rollovers – Hovering over elements to explore more on desktop
• Time Spent – Monitoring engagement duration for each ad element
• Clicks & Closes – Capturing moments of peak interest or exit

By combining these interactions, Engagement Trackers provide a 360° view of audience behavior, revealing intent, interest, and attention across the funnel.

From Interactions to Actionable Insights

The real power of Engagement Trackers lies in transforming raw engagement data into creative intelligence.

1. Audience Engagement Insights

Understand what truly captures attention:

• Engagement levels per product or feature
• Heatmaps revealing high-performing elements
• Drop‑off points to optimize ad journeys

2. Creative Performance Optimization

Our trackers enable in-flight and post-campaign analysis, allowing brands to:

• Identify top-performing visuals
• Adapt creatives in real time
• Continuously refine interactive storytelling

3. Smarter Audience Segmentation

Engagement Trackers feed Predictive Audiences, enabling:

• Segmentation by behavior and funnel stage (high, mid, low)
• Tailored ad experiences based on interaction patterns
• Dynamic follow‑up campaigns for better personalization

4. Conversion-Driven Remarketing

With Engagement Navigator reporting, advertisers can:

• Build remarketing strategies based on true engagement
• Trigger product-specific campaigns for interested users
• Optimize conversion rates with contextual and behavioral insights

Example: A user who swipes through a product carousel is served a lower-funnel ad highlighting exclusive offers and benefits.

Why Engagement Trackers Change the Game

Engagement Trackers are more than a measurement tool, they are a strategic bridge between creative storytelling and data-driven performance.

They allow advertisers to:

• Decode real user intent beyond passive impressions
• Turn attention into action through precise targeting and remarketing
• Compare performance across formats and channels, from OLV to CTV
• Design campaigns that are visually stunning and measurably effective

In short, creative impact is no longer just about reach: it’s about connection.

The Future of Creative Performance

As consumers become more selective and ad formats more interactive, brands need smarter ways to measure engagement and optimize storytelling.

With Engagement Trackers, advertisers can finally:
✅ Capture true audience attention and intent
✅ Optimize campaigns in real time
✅ Execute smarter remarketing strategies
✅ Connect creativity with measurable impact

By combining data, technology, and storytelling, Engagement Trackers allow brands to design campaigns that don’t just get seen, they get remembered.
In an era where attention is the new currency, this is how creative performance truly comes to life.

Ready to Capture True Engagement?

Engagement Trackers are available for all interactive campaigns, with exportable reports and tailored recommendations for ongoing creative optimization.

Discover how your audience really engages.
Contact our team at sales-marketing-solutions@dailymotion.com to learn more.