News and research

Major sporting events and brand partners as seen by the French

Discover the results of the exclusive survey conducted by the insights department of Dailymotion Advertising.

| 🇫🇷 How do the French perceive major sporting events?

| 🎉 What are the benefits for a brand in associating with a major sporting event?

| 🎯 Who are the target profiles that will follow these events?

Download the study in French

Explore
others articles

How Cannes Lions 2026 Redefined Creator Marketing

read more
AI and human expertise are reshaping how premium content is protected across the digital ecosystem.

How Platforms and Rights Holders Can Work Together To Protect Premium Content

read more