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Meet Ray: Dailymotion’s agentic AI platform for video marketing

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Publication 06 November 2025

Every Campaign You Run with Dailymotion Just Got an Upgrade. Here’s Why.

The engine behind every Dailymotion campaign just got exponentially more powerful.

Meet Ray, Dailymotion’s proprietary agentic AI platform that orchestrates every campaign we deliver. From the moment you share a brief to the final performance report, Ray is working behind the scenes to make your video marketing more intelligent, more efficient, and more effective.

We’re revealing the technology that’s making your campaigns perform better, and showing you why working with Dailymotion is fundamentally different.

The Engine Under the Hood

Every Dailymotion campaign runs on something fundamentally different: a unified agentic AI platform built on proprietary video intelligence.

Ray isn’t a dashboard you log into. It’s the intelligence layer that transforms how we build, launch, and optimize your campaigns, from the moment you share a brief to the final performance report.

What Ray Does for Your Campaigns

Think of Ray as a unified intelligence system built on four foundational pillars, each addressing a critical phase of your campaign journey. All powered by insights from 5 billion monthly video views and 700,000+ content topics:

Predict: Precision Audience Strategy

Before your campaign launches, Ray analyzes real viewing behaviors to identify high-impact audiences you might have missed. It builds interactive personas, scores every targeting decision with confidence levels, and explains exactly why each audience matters for your goals.

Your benefit: Precision targeting based on actual behavior, not assumptions.

Engage: Creative Optimization

Ray optimizes your creatives using neuroscience and attention data from over 1,000 video formats. It ensures every asset is designed for maximum impact across every screen and placement, before you spend a dime.

Your benefit: 2.5x higher creative engagement and +26 points in ad recall on average.

Activate: Intelligent Campaign Orchestration

Ray orchestrates your campaign across CTV, OLV, mobile, and desktop, continuously balancing scale, precision, and KPIs in real time. What used to require constant manual adjustments now happens automatically.

Your benefit: 70% campaign efficiency boost with zero operational overhead.

Measure: Actionable Intelligence

Instead of generic dashboards, Ray delivers narrative insights that explain why results happened and what to do next. Every report is a strategic conversation, not just numbers.

Your benefit: Clear answers to “why” and “what next”, every time.

The Dailymotion Difference

Here’s what makes this possible: Ray runs on data no one else has. Every month, we analyze hundreds of thousands of attention and thematic signals from our proprietary video ecosystem, 1,5 billion users across 191 countries, all within a privacy-compliant, controlled environment.

This isn’t scraped data. It’s not synthetic. It’s real viewing behavior from our platform, processed through AI that can explain every decision it makes.

That’s why your campaigns with Dailymotion perform differently. Not (only) because we work harder, but because the intelligence powering your strategy is fundamentally superior.

The Upgrade You Just Got

If you’re already working with Dailymotion, here’s what just changed:
⏱️ 60 seconds from brief to strategy means we can test more approaches, faster
🔄 10x creative versioning means more tailored messages for your audiences
📈 2.5x engagement means every dollar works harder
⚡ 70% efficiency boost means better ROI, consistently

You didn’t have to do anything. Ray just made every campaign you run with us more intelligent, more efficient, and more effective.

Why We’re Showing You This

Most platforms keep their technology hidden because, frankly, there’s not much to show. Generic tools. Third-party data. Black box algorithms.

We’re showing you Ray because transparency isn’t just a principle for us, it’s a competitive advantage.

As Bichoï Bastha, CEO of Dailymotion Advertising, explains:
“With Ray, Dailymotion isn’t just evolving; we are redefining the future of video marketing. We are merging the power of AI with creative excellence, grounded in absolute transparency.

At the heart of Ray is our proprietary data, unique intelligence refined by Dailymotion’s 20 years of experience in video data analysis. It provides brands with an environment that is not only reliable and explainable, but above all, designed for action.

Ray embodies our deepest conviction: true innovation is what brings clarity, enables precise action, and generates measurable, sustainable value for our partners.”

This is what separates Dailymotion from every other video advertising platform. This is the engine under the hood. This is why your campaigns are performing.

And this is what you get when you work with us.

See the Difference

Ray transforms what used to take weeks into 60 seconds. What used to require guesswork into confident decisions. What used to be fragmented into one seamless workflow.

See every angle, act with focus.

Every brief. Every campaign. Every result.