Armani boosts brand consideration with an engaging holiday season video campaign.

Context of the campaign

Armani, a prestigious luxury brand, aimed to promote its products during the holiday season in France. The campaign’s objective was to enhance brand consideration and engage the target audience through interactive and visually appealing formats.

Innovative Activation Strategy

Armani implemented a complete strategy involving interactive tailored experiences and a Brand Lift Study. The campaign utilized an advergame, specifically designed for the brand, encouraging users to spin the wheel to discover promotions, significantly boosting CTR and interactions.

The campaign targeted both male and female gifters aged 25-49, running from November 1st to December 31st across desktop and mobile devices.

A Resounding Success  

The Armani campaign achieved excellent results, significantly surpassing benchmarks for both viewability and CTR. The interactive ad formats effectively engaged the audience, leading to a substantial increase in positive brand perception and recall.

The campaign’s success highlights Armani’s ability to leverage innovative digital marketing strategies to drive brand consideration. Created by Dailymotion Advertising, the campaign allowed Armani to test unique and innovative strategies. The partnership with Dailymotion and the comprehensive measurement of engagement metrics ensured that the campaign not only met but exceeded its objectives, reinforcing Armani’s prestigious image in the luxury market.