Asics amplifies its brand awareness and mental well-being

Context of the campaign

Asics, a leading name in the sports industry, aimed to boost brand awareness across France. The campaign’s goal was to reinforce Asics’ position as a top choice for athletes alike, while also promoting mental well-being.

Engaging Video Experience  

The campaign was executed on the Dailymotion Player Ecosystem, focusing on creating an immersive and engaging experience. Asics leveraged high-impact video formats to showcase their latest products, ensuring with Dailymotion that the ad was both visible and memorable for the audience. The campaign was planned in different phases, with learnings from each phase applied to optimize audience targeting and overall performance.

Remarkable Success

The Asics campaign for the 2023 back-to-school season achieved remarkable success, garnering high engagement, brand awareness, and perception. The strategic use of interactive and engaging content resonated well with the target audience, solidifying Asics’ market position.

This success underscores Asics’ commitment to innovative video marketing strategies. Partnering with Dailymotion and closely monitoring engagement metrics ensured that the campaign not only met but exceeded its objectives. Dailymotion’s real-time optimization leveraging Dynamic performance contributed significantly to the remarkable results observed when comparing phase 1 and 2 of the campaign.