Carac reaffirms its expertise in health & life insurance with a successful digital campaign

Context of the campaign

Carac aimed to boost consideration and drive traffic to their website with a powerful digital campaign. The goal was to enhance brand perception and highlight Carac’s tailored insurance solutions.

Innovative Video Strategy  

Guided by Dailymotion experts, Carac adopted a multi-faceted approach involving the production of their video ad, enriched with interactive features, Predictive Audience modeling, measured with both Brand Lift Study and Insight Report. This end-to-end strategy was designed to engage the target audience effectively, elevate the brand’s positioning, and drive traffic to Carac’s website.

Interactive Experience and High Engagement

Leveraging Dailymotion’s video solutions, Carac’s campaign featured an interactive video experience that captivated viewers. The campaign was meticulously designed to ensure high viewability and engagement, leading to significant interactions and click-through rates.

Successful Outcomes

The campaign achieved outstanding results across all key performance indicators (KPIs). The interactive experience and strategic use of branding elements resulted in high audience engagement and a notable uplift in brand consideration.

The partnership with Dailymotion proved to be highly effective, demonstrating the power of innovative digital strategies and technologies in enhancing consumer perception and in generating traffic.