Delta Airlines has announced a partnership and promoted its flight benefits.

Context of the campaign

Delta Airlines, in partnership with Latam Airlines, aimed to promote the benefits of flying with them across key markets in Latin America, specifically Brazil, Colombia, and Chile. The campaign’s objective was to increase brand awareness, engagement, and conversion rates through targeted and localized advertising.

Innovative Activation Strategy

Delta Airlines implemented a comprehensive strategy involving geo-targeted versions for Brazil, Colombia, and Chile. The campaign utilized regular preroll ads with a clear call-to-action (CTA) and audience profiling to ensure precise targeting and maximize engagement. The ads were tailored in two languages, Portuguese for Brazil and Spanish for Colombia and Chile, to cater to the local audiences effectively.

Engaging Experience

The campaign featured a 30-second preroll video format with prominent CTAs, showcasing various brand elements and services. Key messages about the benefits of flying with Delta and Latam Airlines were consistently highlighted throughout the video.

A Resounding Success

The Delta Airlines campaign achieved significant success, with high CTR and viewability rates, indicating strong audience engagement. The Colombian market led in performance, achieving the highest VTR and CTR. The campaign’s success was driven by the effective use of localized content and targeted advertising strategies.

The strategic use of audience profiling and tailored messaging ensured that the campaign resonated well with the target audiences in each market. The partnership with Dailymotion and the thorough measurement of engagement metrics ensured that the campaign not only met but exceeded its objectives, reinforcing Delta Airlines’ presence in the LATAM market.