Diamond Films Captivates Mexico with EchoAI for ‘Life of Chuck’

The First Movie Launch You Could Talk To

When Diamond Films prepared to launch La Vida de Chuck (Life of Chuck) in Mexico, they didn’t want to show audiences just another trailer. They wanted to start a conversation. In partnership with Dailymotion Advertising, Diamond Films deployed EchoAI, the industry’s first conversational ad format, to transform how Mexican audiences discover and engage with theatrical releases.

The result: a breakthrough campaign that engaged audiences at record levels, delivering an interaction rate 80% above industry benchmarks.

The Challenge: Breaking Through in Film Marketing

Launching a film in the competitive Mexican entertainment landscape requires more than traditional advertising. Movie marketers face persistent challenges:

• Ad fatigue from repetitive trailer placements across platforms
• Passive consumption where viewers scroll past without meaningful engagement
• Limited personalization in reaching diverse audience segments
• Difficulty measuring genuine interest beyond basic impressions and views

Diamond Films needed an innovative approach that would capture attention, create memorable interactions, deliver measurable brand lift, and position the launch as a market-first innovation.

The goal: transform passive trailer viewing into active audience engagement.

The Solution: Conversational Advertising for Film

Dailymotion’s EchoAI represents a fundamental shift in digital advertising: from monologue to dialogue. Rather than broadcasting a single message, the format enables real-time, personalized conversations between brands and audiences.

This creative experience is part of Dailymotion’s Engage pillar, reinforcing how we build connections beyond impressions: through real-time interaction and brand dialogue.

The Campaign Approach:

Unlike traditional one-to-many messaging, the campaign introduced a counterintuitive shift: the ad initiates dialogue with the viewer. This unexpected behavior captures attention, sparks curiosity, and drives deeper interaction.

Emotion and Storytelling at the Core

Just as Life of Chuck explores the profound emotional journey of its protagonist, the campaign placed emotion and storytelling at the heart of its design. Audiences showed a strong connection to:

• The star-studded cast (Tom Hiddleston, Mark Hamill, Karen Gillan, Chiwetel Ejiofor)
• The Stephen King signature, instantly recognizable and trusted
• The universal emotional themes of life, memory, and human connection

Interactive conversations reflected this emotional pull, with users asking questions like “Is it based on a true story?” or “Who else is in the cast?”, highlighting genuine curiosity and excitement.

Rather than pushing a single message repeatedly, the campaign created personalized conversation experiences where each viewer’s journey felt unique.

The Results: Redefining Campaign Performance Standards

The EchoAI campaign for Life of Chuck didn’t just meet expectations: it stood out as one of the most impactful digital activations in Mexico’s film industry.

The Impact: Building an Authentic Bond

For Diamond Films:

The campaign delivered more than impressive metrics; it created a differentiated launch approach in a competitive market. By placing emotion and storytelling at the heart of the design, the conversational format built a stronger connection with the audience.

“Our strategies stem from the need to be present, stay relevant, and create value. We found all of that with Dailymotion, but what we truly discovered here was the ability to build an authentic bond with the audience — a closeness that no one had managed to make feel so natural. Cinema, through Dailymotion, connects you to the movie of your life.” — Edgar Hernández, Digital Marketing Manager at Diamond Films

What the Results Mean:

Stronger Brand Connection: An interaction rate of 6.28% (+80% vs benchmark) proves that when audiences actively engage rather than passively watch, the connection strengthens significantly.

Genuine Curiosity: Users asked specific questions about the plot, cast, and true-story elements, demonstrating that conversational ads can capture and satisfy deep audience interest in real-time.

Why This Matters for Entertainment Marketing

This campaign proves several critical advantages for entertainment marketers:

Conversation Beats Broadcast: When audiences can ask questions and get answers, engagement transforms from passive consumption to active participation.

Personalization at Scale: Conversational advertising delivers one-to-one experiences without requiring one-to-one resources. Each viewer gets relevant information based on their interests—from showtimes to cast details.

Future-Proof Innovation: As AI becomes standard in advertising, conversational formats position brands at the forefront—demonstrating innovation leadership while creating memorable experiences.

Key Takeaways

✅ Interactive formats break through: Conversational experiences capture attention where passive ads fade into background noise.
✅ Results that matter: An interaction rate +80% above benchmark proves innovation delivers measurable value.
✅ LATAM leadership: Mexico demonstrates readiness for advanced advertising technology.
✅ New category creation: First conversational movie launch pioneers a new approach to film marketing.

The Future of Film Marketing is Conversational

The success of Diamond Films’ Life of Chuck campaign marks a turning point in entertainment advertising. As audiences demand more relevance and brands seek deeper engagement, conversational advertising bridges the gap between broadcast efficiency and personal connection.

The results speak for themselves: when you invite your audience into a conversation rather than talking at them, they respond—with attention, engagement, and action.

Ready to Transform Your Next Launch?

Discover how conversational advertising can create breakthrough results for your brand.

About This Campaign

Client: Diamond Films
Film: Life of Chuck
Platform: Dailymotion Advertising
Format: EchoAI
Market: Mexico (LATAM)
Period: August 2025