Hyundai drives brand clarity, attention, and purchase intent

Context of the campaign

Hyundai, a prominent player in the automotive industry, aimed to enhance brand perception and purchase intent across Europe, specifically in Spain. The campaign was designed to target potential customers throughout the entire sales funnel, from awareness to purchase, making sure their ad gets the attention of their target audiences.

Hyundai engaged with Dailymotion Attention Program

Hyundai implemented a comprehensive strategy, encompassing audience modeling and engaging ad experiences like the Color Selector and Interactive Carousel. Additionally, they prioritized measuring audience perception impact through the Attention Brand Lift study. This approach aimed to effectively engage the target audience while enhancing brand perception, message clarity, and purchase intent.

Interactive and Captivating Ad Experience

The campaign utilized high-impact formats, including an interactive carousel, color selector, and Interactive Hotspot experience which highlighted key features and various designs of Hyundai vehicles. These interactive elements ensured that the message remained clear and engaging throughout the campaign.

Successful Outcomes

The Hyundai campaign successfully enhanced message clarity and brand perception, significantly boosting purchase intent. The strategic use of interactive formats and a clear, consistent message resonated well with the target audience, leading to high engagement rates and positive feedback.

This campaign underscores Dailymotion’s commitment to innovative video marketing strategies and its prowess in effectively reaching and engaging potential customers. It’s worth noting that our collaboration with Hyundai and Dailymotion Advertising played a significant role in the success of this campaign.