Uniqlo leverages video production and advergame enrichment to enhance its presence across Europe.

Context of the campaign

Uniqlo, a global fashion brand, significantly boosted brand awareness and drove traffic across key European markets (UK, Germany, and France) with a highly creative and engaging video campaign. The campaign leveraged the unique combination of Dailymotion’s video production and creative enrichment capabilities to deliver captivating content tailored to each market. This cross-country strategy effectively showcased Uniqlo’s diverse product offerings, engaging a wide audience through visually appealing and interactive formats.

Innovative Activation Strategy

Dailymotion Advertising implemented a complete strategy that included content production, creative custom enrichment, and a cross-country distribution to ensure a cohesive brand message across all markets. The campaign was designed to capture attention and drive engagement through visually appealing and interactive formats.

Engaging Video Experience

The campaign included a variety of engaging features to maximize interaction in an advergame advertising experience, developed specifically for Uniqlo. This involved collaboration between Dailymotion video producers, the studio team, and the use of Dailymotion’s video advertising technologies.

A Resounding Success

The Uniqlo campaign achieved significant success, with a high CTR of 8.5% and users spending an average of 2.35 minutes interacting with the content. The strategic use of creative formats and enriched content effectively captured the audience’s attention and drove traffic to Uniqlo’s website.

This successful campaign highlights Dailymotion Advertising’s dedication to innovative digital marketing strategies and its ability to engage diverse audiences across multiple markets effectively. Created from scratch by Dailymotion Advertising, the campaign allowed Uniqlo to test unique and innovative strategies. The expert planning and execution by Dailymotion’s teams ensured Uniqlo’s brand message was both memorable and impactful.