Introducing Pulse by Dailymotion

Follow the audience. Own the journey.

Pulse is Dailymotion’s omnichannel video suite that understands audiences across every screen, activates against their path, and delivers on real campaign objectives – powered by signals only infrastructure ownership generates.

The industry built scale. What it never built was continuity: a way to follow the same person across every screen, understand what they are watching, and reach them at the moments they are most ready to act. Pulse by Dailymotion was built to close that gap.

The Infrastructure Advantage

What makes this continuity possible is where Dailymotion sits. We aren’t buying access to the ecosystem from the outside; we operate inside it. We power the video infrastructure of 5,000+ premium publishers, run a specialized video ad exchange, and draw first-party signals directly from Canal+, Dailymotion, and MultiChoice.

These signals flow from technology and environments Dailymotion owns directly. The result is Ray, an audience intelligence engine processing native consumption data from:

• 400M+ global viewers
• 40M+ identified subscriber and logged-in profiles

When the signal comes from the infrastructure itself, audience intelligence does not degrade as it moves from CTV to mobile to desktop – it compounds. That is the difference between a platform that assembles an audience picture and one that generates it natively.

“Every platform talks about following the audience. Very few actually own the signals to do it. We do, and Pulse is how we put that to work for brands.” — Hamza Kourimate, CMO Dailymotion Advertising

A Differentiated Video Ecosystem

Through Pulse, brands access a premium ecosystem across the Dailymotion App, Canal+ Corner, and Dailymotion Exchange. This allows for seamless activation across formats:

• Connected TV (CTV): Non-skippable pre-roll and TV homescreen hero banners on premium inventory (including VIDAA and TITAN) that own the living room before content starts.
• Online Video (OLV) & Audio: Spanning video instream, vertical instream, and audio (including SoundCloud’s in-app, in-feed video and audio environments).
• Performance: Interstitial, display, and native formats carrying audiences from awareness to action.

We Know What’s Behind the Play Button

Most platforms know where an ad ran. Dailymotion knows what was playing when it ran.
Every ad in the Pulse ecosystem runs in a relevant, brand-safe environment with no blind buys, extracting program, genre, editorial context, and topic at the impression level. Ray processes these content signals alongside device, behavioral, and declared purchase intent data to build a contextual foundation that goes far deeper than standard category targeting.

Targeting Behaviors, Not Just Identities

Take two people who both start searching for baby products on the same day:

1. A new mother.
2. A grandmother who just heard the news.

A traditional cookie would target them identically. But their signals tell a completely different story.

Within weeks, the new mother is watching nursery setup videos on CTV at 9pm, catching vertical content on mobile during her lunch break, and reading articles on desktop. The grandmother, meanwhile, has moved on entirely.

Ray sees that difference. It builds a behavioral fingerprint around the active user and follows her across every screen with the right message at the right moment. Just as importantly, it stops wasting budget on the user who has moved on. That is the gap between targeting an identity and understanding a behavior.

From that signal base, Ray builds scalable mirror audiences with proven results:

• +13% incremental unique reach compared to standard contextual targeting (Audience Project, Q1 2026).
• 2.9x optimal cross-screen frequency, identified as the sweet spot between presence and overexposure (Dailymotion x Happydemics, 2025).

We Know How to Talk to Audiences

Reaching the right person is only half the equation. Before a single dollar of spend is committed, Dailymotion’s Preflight Ray Audit scores creative assets for:

• Attention
• Emotion
• Memory
• Cognitive demand

From there, our Creative Studio adapts existing assets for multiscreen environments or develops concepts from scratch, typically within 48 to 72 hours. The result is a campaign built to perform from the very first impression.

Measurement and Verified Outcomes

Knowing where an audience is going matters as much as knowing where they are. Pulse continuously optimizes the audience journey across every screen. That path has a measurable payoff, verified independently rather than through platform-reported claims.

Brands running through Pulse see meaningful lifts in how audiences feel about them and ultimately choose them:

• Up to +44 points in brand image.
• Up to +93% in positive emotions.

With de-duplicated cross-media reach built into every campaign from the start, brands can see exactly where their impact came from.

Ready to get started? Contact us to learn more.